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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
How Does JOLPHORING Work?
1. Discovery
During discovery, we understand your business and video objectives through a questionnaire and conversations with key personnel. This gives us an understanding about the message that needs to be conveyed in the video.
2. Script
A solid script forms the foundation of a great video. We first develop a concept after brainstorming several ideas. We then transform your message into a script that effectively communicates your message to your audience.
3. Voiceover
A great voice over ensures that your video truly connects with your audience. We send you a curated list of skilled voice over talent to choose from. Once your selection is made, the recording takes place in a professional studio.
4. Style Frames
A style frame is a single, customized, full color frame that reflects the overall style and look of the video, We harness all our creativity to create a unique loot that captures your brand essence.
5. Storyboard
The storyboard stage shows how the script will play out scene by scene. We create a sequence of visuals that depict the design, layout and flow of the video, much like a comic book.
6. Animation
During animation, our talented and experienced animators add precisely timed motion to each and every scene based on the storyboard and voiceover. This is a time consuming and painstaking process where your video first comes to life.
7. Sound
Sound design can make all the difference when it comes to your video. We send you 2-3 background music options for selection, and then layer in sound effects to add that extra zing.
Everything You Should Know About 2D Animation
2D animation is one of the major types of animation. It’s widely used for creating animated movies, cartoons, marketing videos, advertisements, corporate presentations, educational materials, video games and so much more.
With the rise of video content, more and more businesses consider using animated videos for promotion, as they increase conversion rates by 20%.
Animated videos have a huge impact on the audience in three different ways: visual, auditory, and kinesthetic. Besides, they can be simply adorable.
What is 2D Animation?
Two-dimensional or 2D animation is characterized by having its objects and characters created in a two-dimensional space. It means that they only have width and height.
It’s considered a traditional animation style, known from the 1800s. Initially, it was created by pulling together the frames in which one drawing was followed by another one that slightly differed from it. Every second included 24 frames.
We all remember the classic Disney animations, right? Snow White and the Seven Dwarfs, Bambi, The Little Mermaid, and so on. They are some of the most popular 2D animations.
With the development of computer technologies, this process was also digitized through various 2D animation software with the option of drawing the characters and backgrounds directly into the computer and animating them.
Production
Production is the process of creating the animation by gathering all the created materials together and producing the scenes. This includes painting the backgrounds, creating the individual scenes and character activities, making the rough animation, cleaning up the animation (tracing), inbetweening, coloring, and painting the drawings with the help of computer software, compositing, and export.
To pull everything together, animators create an exposure sheet that includes all the instructions on how to make each scene. The exposure sheet is divided into 5 parts:
- Actions and timing
- Dialogues and music
- Animation layers
- Backgrounds
- View perspective
Once the rough 2D animation is created, it needs to be cleaned up and polished. This process is also called tracing and can be done in two ways: in a new layer or directly over the same layer with different colors.
Inbetweening is used to make a smooth animation by adding additional drawings between two frames. For example, if you want to create a bouncing ball scene, you should draw transitional frames between the first scene where the ball is on the top and the second frame where the ball is on the ground.
After the frames are fully ready, they are scanned into a computer, if they are not drawn digitally. Then, it’s time to combine all the visual elements based on the exposure sheet. During the compositing process, the specialists add the backgrounds, frames, sounds, and any other effects that are required.
This is mostly achieved through different animation software. When the compositing process is over, the animated scenes are rendered as videos or movies.
Post-Production
Post-production is the final editing process of 2D animation. During this phase, the animation is enhanced with additional sound effects or recordings which increase the emotional impact of the animation. Once the final version is ready, it’s rendered and exported to different formats.
2D animation is everywhere: on the screens of our TVs, on the internet, in the cinemas, even on the billboards on the streets. Somehow, we constantly interact with it by watching or creating them.
Thank you
Dr. Md Faisal Islam
